“TAG Heuer produce watches that constantly push back the frontiers of precision, reliability and aesthetics.” LMVH Watches & Jewellery

  • Client LVMH Watches & Jewellery
  • Project TAG Heuer Flagship store
  • Cost £ 500,000
  • Sector Retail
  • Location Brook Street, London
  • Date Completed November 2001
The Challenge
LMVH commissioned L&H Solutions to manage, co-ordinate and lead the design team in the fitting out of the Flagship TAG Heuer branch situated close to South Molton Street, London. The client had encountered procurement difficulties using a Japanese-based French design team and Swiss procurement routes. Consequently the opening and refurbishment work were seriously behind schedule. To further complicate matters the store location was within a residential block and out of hours and weekend work were strictly forbidden.
The Solution
Following the appointment of L&H Solutions, this prestigious store was completed in twelve weeks, due to the successful co-ordination of all parties involved. The internal fixtures and fittings were specified, built and installed to an exceptionally high standard in a very short timescale. Opened by David Coulthard (who was at the time sponsored by TAG Heuer), it was the only store dedicated to TAG products. Successfully delivered on time, within budget and to the exacting standards demanded of such a prestigious brand – the photographs speak for themselves.